Cookie Policy
Last updated: December 19, 2025
1. Introduction
This Cookie Policy explains how The Time Anchor ("we," "us," or "our") uses cookies and similar technologies to recognize you when you visit our website. It explains what these technologies are and why we use them, as well as your rights to control our use of them.
2. What Are Cookies?
Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.
Cookies set by the website owner (in this case, The Time Anchor) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics).
3. Types of Cookies We Use
3.1 Essential Cookies
These cookies are strictly necessary to provide you with services available through our website and to use some of its features.
| Cookie Name | Purpose | Duration |
|---|---|---|
| sb-auth-token | Authentication and security | Session |
| sb-refresh-token | Session management | 30 days |
| csrf-token | Security - CSRF protection | Session |
| cookie-consent | Stores your cookie preferences | 1 year |
3.2 Analytics Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users | 2 years |
| _gid | Google Analytics | Distinguishes unique users | 24 hours |
| _gat | Google Analytics | Throttle request rate | 1 minute |
| ph_* | PostHog | Product analytics and user behavior | 1 year |
| zl_* | ZenLaunch | Custom analytics and conversion tracking | 1 year |
3.3 Advertising/Marketing Cookies
These cookies are used to track visitors across websites and display ads that are relevant and engaging.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _fbp | Meta (Facebook) | Tracks visits across websites for ad targeting | 3 months |
| _fbc | Meta (Facebook) | Stores last visit from Facebook click | 3 months |
| fr | Meta (Facebook) | Advertising delivery and measurement | 3 months |
3.4 Functional Cookies
These cookies enable the website to provide enhanced functionality and personalization.
| Cookie Name | Purpose | Duration |
|---|---|---|
| locale | Language preference | 1 year |
| theme | Display preferences | 1 year |
4. Local Storage
In addition to cookies, we use local storage to enhance your experience:
- Letter drafts: Temporarily save your letter content
- User preferences: Store your display and formatting preferences
- Cookie consent: Remember your cookie preferences
- Sign-in consent: Temporarily store marketing preferences during sign-in
- Announcement dismissals: Remember which banners you've closed
- Promo codes: Remember applied promotional codes
- Email popup status: Remember if you've seen or submitted the email capture popup
- Landing scenario: Remember which landing page you came from
- Analytics event IDs: Temporary storage for event deduplication
5. Third-Party Services
We use the following third-party services that may set cookies:
5.1 Stripe
For payment processing. Stripe may set cookies to prevent fraud and ensure secure transactions. Learn more at Stripe's Privacy Policy.
5.2 Google Analytics
For website analytics and conversion tracking. We track page views, user registrations, and purchases to improve our service. You can opt-out by installing the Google Analytics Opt-out Browser Add-on.
5.3 Meta (Facebook) Pixel & Conversions API
For advertising measurement and optimization. The Meta Pixel and Conversions API help us understand how users interact with our website after viewing our Facebook ads. We track page views, content views, leads (email signups), registrations, checkout initiation, payment information, and purchases. The Conversions API sends data server-side for improved attribution accuracy. You can manage your ad preferences in your Facebook Ad Settings.
5.4 PostHog
For product analytics and user experience improvement. PostHog helps us understand how users navigate through our website and letter creation flow. We track page views, user sessions, feature usage, and conversion funnels. Learn more at PostHog's Privacy Policy.
5.5 ZenLaunch Analytics
Our custom analytics service for tracking user interactions, page views, button clicks, and conversion events. This helps us improve the user experience and optimize our letter creation flow.
5.6 Supabase
For authentication and data storage. Essential for the functioning of our service.
6. Your Cookie Choices
6.1 Browser Settings
Most web browsers allow you to control cookies through their settings preferences. However, limiting cookies may impact your experience of our site.
6.2 Do Not Track
We honor Do Not Track signals and do not track, plant cookies, or use advertising when a Do Not Track browser mechanism is in place.
6.3 Cookie Consent
When you first visit our website, we will show you a cookie consent banner where you can choose to accept or reject non-essential cookies.
7. Changes to This Policy
We may update this Cookie Policy from time to time in order to reflect changes to the cookies we use or for other operational, legal, or regulatory reasons. Please revisit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.
8. Contact Us
If you have any questions about our use of cookies or other technologies, please contact us at:
The Time Anchor Sp. z o.o.
Email: contact@thetimeanchor.com
Address: plac Wolnica 13 lok. 10, 31-060 Kraków, Poland